Lithuania / Europe

LAIMO Group

A Lithuania-based business group operating across selected consumer and B2B sectors, with active directions in retail, trade, workforce solutions and developing product categories.

10+ years Commercial activity and long-term business development
Multi-sector Operations across retail, trade, workforce and consumer categories
Europe-based Business activity built with regional and cross-border perspective
Group profile

Built around active operations and long-term commercial development.

LAIMO Group combines established business activity with newer category development under one broader structure, creating a business platform shaped by practical decision-making, direct relationships and real market participation.

Operating model Active business directions across both consumer-facing and B2B environments.
Group focus Combining current operations with future-oriented market development.
Business logic Built for continuity, adaptability and practical execution.
Group overview

Built over time through real commercial activity.

LAIMO Group was established more than a decade ago and has developed through practical business activity, commercial relationships and expansion across multiple sectors.

Over time, LAIMO Group has evolved from individual business activity into a broader group structure operating across both consumer-facing and B2B markets. Its development has been shaped not by a single short-term concept, but by ongoing market participation, category selection and practical commercial decision-making.

Today, the group includes active operations in sports retail, food trade and workforce solutions, while also developing new directions in consumer product categories. This creates a broader operating base and allows the group to combine established experience with future-oriented business development.

The result is a business structure built around continuity, adaptability and direct execution — with each direction serving a distinct commercial role while remaining part of a wider long-term group platform.

Established foundation

More than 10 years of commercial activity built through real market experience.

Current structure

Active operations across retail, trade and workforce, with additional consumer directions in development.

Business logic

Focused on viable categories, direct relationships and practical long-term growth.

Business directions

Selected business directions within the group.

LAIMO Group operates across several distinct business directions, each built around a different market, customer type and commercial model.

Retail

SMASH

Padel, pickleball and tennis retail & e-commerce.

Sports retail and e-commerce focused on padel, pickleball and tennis, combining specialist product categories, consumer sales and category-driven market positioning.

Visit SMASH
Trade

Food Trade

B2B sourcing and supply activity.

B2B sourcing and supply activity in selected food categories, built around supplier relationships, trade execution and international commercial cooperation.

Visit website
Workforce solutions

Industrial Crews

Project-based workforce support.

Workforce solutions for industrial and construction-related projects, with focus on structured cooperation, flexibility and project support across European markets.

More information
D2C Commerce

Product Testing & Growth

Product discovery, validation and growth.

Building and validating direct-to-consumer product opportunities through market demand research, performance marketing and rapid commercial testing.

D2C Product Testing OS
Consumer products

Functional Food & Drinks

Emerging functional product direction.

An emerging product direction centered around modern functional categories, including concepts positioned around performance, wellbeing and scalable consumer demand.

Coming soon
Digital products

OLAIVA

Consumer digital wellbeing app.

Helping people protect real-life moments from digital distractions and be more present in everyday life.

Coming soon
Why LAIMO Group

A business group built around real operating substance.

LAIMO Group combines active operations, cross-sector experience and practical business development under one broader structure.

Direct market experience

The group’s business directions are shaped by actual commercial activity, not only by positioning or concept development.

Cross-sector structure

Operating across different categories creates broader commercial understanding and a more flexible long-term platform.

Active and developing directions

The group combines established business activity with new category development, creating both current relevance and future potential.

Long-term orientation

Priority is placed on continuity, relationships and scalable commercial development rather than short-term presentation.

Business inquiries

Contact LAIMO Group

For partnership discussions, supplier communication, commercial cooperation or general business inquiries, please use the form.

Messages are reviewed centrally and directed according to the most relevant business direction.